FOR IMMEDIATE RELEASE

Lay's Love: Limited Edition Flavors for Valentine's Day 2021

PepsiCo Design & Innovation introduces Lay's Love, a celebration of relationships and love for the youth of today through limited edition flavors. Each pack features a hand poised in a half-heart shape, ready to be met with its counterpoint flavor, evoking a romantic atmosphere with silhouettes of couples strolling on the beach, palm trees, and dreamy clouds.

Designed to be flavor-forward, Lay's Love introduces two new exciting, limited edition flavors - Lay's Herby Crush and Lay's Cheesy Love, in the run-up to Valentine's Day 2021, making the celebrations an "affair to remember". The colorful packs don a bold script in the center, expressing love and celebrating moments with flavorful accompaniments.

PepsiCo Design & Innovation, based in New York, United States, is proud to announce that Lay's Love has been awarded the Bronze A' Design Award in Packaging Design in 2022. This prestigious award recognizes outstanding and creatively ingenious designs that contribute to quality of life improvements, making the world a better place.

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