FOR IMMEDIATE RELEASE

Rockstar Spotlight Studios: Unveiling a New Brand Experience

During The Big Game weekend, Rockstar® introduced the Rockstar Spotlight Studios and Unplugged Mood Booth, captivating locals and fans in Venice Beach, CA with the new Rockstar Unplugged® flavors. Collaborating with the PepsiCo Music & Culture Team, the Brand Experience Design Team created a cutting-edge mobile recording studio, spotlighting hustlers, emerging artists, and gamers to foster creativity, exchange, and inspiration.

The design team meticulously crafted every aspect of the Rockstar Spotlight Studios and Unplugged Mood Booth, infusing the new iconic Rockstar brand identity into an elegant 3D exploration. This translation embedded brand shapes, colors, and finishes into the recording truck elements, including acoustic foam panels, fixtures, upholstery, and extruded logo panels, creating a truly immersive experience for visitors.

Recognized for its excellence and innovation, the Rockstar Spotlight Studios received the prestigious Silver A' Design Award in Advertising, Marketing, and Communication Design in 2023. This award highlights the outstanding technical characteristics and splendid artistic skill of the design, eliciting positive emotions, amazement, and wonder.

-END-