FOR IMMEDIATE RELEASE

Gatorade x Go Rigo Collection: A Fusion of Sports, Fashion, and Social Impact

PepsiCo Design & Innovation introduces the Gatorade x Go Rigo collection, a limited edition line of clothing and sports accessories inspired by the breathtaking landscapes of Colombia. The collaboration with Go Rigo Go! reflects the dedication and passion of cyclists, with mountain and valley motifs symbolizing the perseverance required to conquer challenges.

The Gatorade x Go Rigo collection stands out for its exclusive offerings and social impact. Proceeds from the sales support the Los Yarumos Cycling School in Antioquia, Colombia, showcasing the brand's commitment to empowering local communities. This fusion of sports, fashion, and social responsibility sets this collection apart, offering consumers a unique opportunity to contribute to a meaningful cause while enjoying high-quality products.

Recognized for its innovative approach, the Gatorade x Go Rigo collection was honored with the Bronze A' Design Award in the Social Design category. This accolade underscores the collection's creative and impactful design, showcasing its ability to integrate art, science, and technology to enhance the quality of life. With this release, PepsiCo Design & Innovation continues to demonstrate its commitment to creating designs that make a positive difference in the world.

-END-