FOR IMMEDIATE RELEASE

PepsiCo Design & Innovation Unveils Pepsi Black x Digital Shanghai FW Limited-Edition Packaging

PepsiCo Design & Innovation proudly presents the Pepsi Black x Digital Shanghai FW limited-edition packaging, unveiled at Shanghai Fashion Week Spring/Summer 2023. Inspired by the theme 'Originate New Nature', the design captures the fusion of technology and nature, offering a bold, multi-layered look with experimental illustrations and a natural color palette of pink and green against the Pepsi Black background.

The design team sought to visually represent the transformative impact of technology on communication, fashion, retail, and innovation. The packaging features abstract swaths of bold color in two different tones, symbolizing the merging of virtual and reality, and the unlimited possibilities for the future.

Recipient of the Iron A' Design Award in Limited Edition and Custom Design, the Pepsi Black x Digital Shanghai FW packaging stands as a testament to well-designed, practical, and innovative creations that meet professional and industrial requirements, integrating industry best practices and competent technical characteristics.

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